Protecting SEO Budgets in a GEO Era
Update: 2026-02-19
Description
SEO budget allocation faces unprecedented pressure as businesses shift resources to GEO initiatives. Patrick Stox, Technical SEO at Ahrefs with extensive enterprise search optimization experience, addresses the critical challenge of demonstrating SEO value retention while organizations explore emerging search channels. The discussion centers on strategic budget justification frameworks and value attribution methodologies that maintain SEO investment during periods of search diversification.
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