Punk Rock MBA’s YouTube playbook for B2B founders & marketers (with Finn McKenty)
Update: 2025-05-20
Description
Want to crack organic reach on YouTube to grow your brand
Finn McKenty, creator of The Punk Rock MBA (130 million views on YouTube), shares how his videos consistently outperform tech giants like Salesforce and Microsoft using culture-first content and a creator mindset.
We explore why most B2B YouTube content fails, how to “niche up” instead of down, and why emotional resonance gets better reach than educational content. This is the blueprint for founders or marketers who are struggling to get their companies discovered.
☕ Get episode highlights + playbooks:https://www.marketersdocoffee.com
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