Purpose-Driven Marketing in a Noisy World with Derek Sabori
Update: 2025-06-04
Description
In this episode of Dose of Social, Lindsay and Kayla catch up with longtime friend and sustainability advocate Derek Sabori, founder of The Underswell.
With a career that started in action sports and evolved into sustainability consulting, education, and now podcasting, Derek shares the story behind launching a purpose-driven brand, why storytelling is essential for both business and career growth, and how podcasting can be a powerful tool for building a modern personal brand.
If you’re navigating a career shift, this conversation is a must-listen.Connect with Derek:Website: theunderswell.comLinkedIn: Derek SaboriInstagram: @theunderswellHere’s what we’re diving into:
- How Derek built a career in sustainability before it was mainstream
- Why his yoga apparel brand (KOZM) ultimately shut down—and what he learned from it
- The origin story of The Underswell and how it’s helping others build meaningful careers
- How podcasting can be used as a tool for professional branding and visibility
- What Gen Z really thinks about sustainability and brand loyalty
- Tactical advice for navigating a mid-career or late-career transition
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