Putting Juice Back on the Aisle
During these uncertain times, shopper interest in making healthy choices at the grocery store is heightened as is their focus on shelf-stable products. One hundred percent juice is a nutrient-dense drink and a popular pantry or refrigerator staple with a long shelf life. Research shows drinking 100% juice is a cost-effective way to meet fruit and vegetable goals, while also delivering significant nutrients and improving diet quality. Nonetheless, many misperceptions exist about 100% fruit juice's role in eating habits, and its impact on overall health including body composition and weight. What does the science really say? During this podcast, Diane Welland, MS, RD, and Director of Nutrition Communication for Juice Products Association will address common consumer myths and why it’s time to recommend shoppers but juice back on the table.
Presenter Bio: Diane Welland, is a registered dietitian and Director of Nutrition Communications for Kellen Company, a global association management and communications firm. In this position, she manages nutrition science programs for several food associations/clients. This includes evaluating and monitoring nutrition research, tracking current food and nutrition trends and directing research projects. In addition to working directly with the scientific community, she advises clients on food policy and regulatory issues and acts as a spokesperson at various trade, government and dietetic/health professional meetings. A large part of her job is translating nutrition research into layman’s terms and communicating nutrition information directly to health professionals, the media and the general public. Before joining Kellen she was Executive Director for the National Caterers Association, Public Relations Director for the International Caterers Association, an author, the Food and Nutrition Editor for US Foodservice publications, a public relations consultant and an award-winning recipe developer. Her work has been published in a number of consumer and trade publications, newspapers, websites and blogs, including Cooking Light, Clean Eating, the Washington Post and Today’s Dietitian. She specializes in stories on food and food trends, nutrition, health and fitness and is the author of four diet and health books in the Complete Idiot’s Guide series.