Putting Your Marketing First w/Michael Cox
On this episode Michael Cox of the Mortgage Nerds joins Sean Zalmanoff to talk about marketing, relationships, building a strong brand, and having an abundance mindset. Mike also talks about how MLOs should have a marketing first, mortgage seconds philosophy when building their business.
1:45 Intro to Mike
4:00 Making that decision to move
6:30 The mortgage nerd philosophy
7:40 Building a team
10:50 Dealing with challenges
12:50 The strength of a relationships
14:00 The mortgage nerds brand
19:10 Diversify your marketing
21:00 Putting marketing first
“I’m a firm believer in creating strong strategic relationships.”
“Not everyone should be a broker owner.”
“If you miss a loan closing that hurts your brand.”
“You want to work for a company that allows you to create your own brand.”
“Your a marketing company first, but happen to do mortgages.”
If you decide to move to a new company make sure to do it for the right reasons.
You don’t know what you don’t know. You need to constantly be learning.
Having a community of loan officers is a great support system.
Once you build a brand, make sure you protect it.
Having a strong brand enables you to have more freedom with your business.
Don’t worry about giving away your secrets, because most MLOs won’t do it anyway.
Mortgage Success Academy -onedollarmsa.com
Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer
Loan Officer Events - loanofficerevents.com
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