Want to know how to keep your listeners hooked from start to finish? In this episode, we’re diving into the psychology of how platforms like Netflix and Hulu create bingeworthy content — and how to apply these same principles to your episodes to keep your listeners hooked and coming back for more. 

Learn how to open loops that leave listeners hanging (in a good way), the best way to tease future episodes, and how to increase that all-important listener consumption rate that signals to players like Apple Podcasts and Spotify that you have high listener engagement. Bonus: you can use these same techniques across your social media platforms and email newsletters, too.

Ready to learn exactly how to keep your listeners tuning in episode after episode? Hit play and let's dive in.

0:02 - How to Tell if Listeners Are Truly Hooked on Your Podcast

1:01 - What ACTUALLY Drives Listener Engagement

2:45 - The One Metric That’s Changing How to Measure Your Podcast's Success

4:55 - How to Find the Ideal Episode Length to Keep Your Audience Listening Longer

6:47 - The Technique Netflix and Hulu Use to Make You Binge Watch (And How to Use it For Your Podcast)

12:17 - The Simple Technique That Keeps Listeners Coming Back

15:26 - Using These Techniques Throughout Your Entire Content Strategy

 Other Episodes You'll Enjoy:

• The Down & Dirty Truth About Episode Length

Special thanks to Flora McCormick of Sustainable Parenting for submitting today’s question. If you have a question you’d like me to answer in an upcoming episode, shoot me a text below.

 
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