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QAV America 20 – From Fluff Pulp to Fortune: SUZ

QAV America 20 – From Fluff Pulp to Fortune: SUZ

Update: 2025-09-07
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In this episode, Cameron and Tony dive into the turbulent world of tariffs, the performance of the QAV US portfolio, and Cameron’s “Pulled Pork” deep dive on Brazilian pulp and paper giant Suzano (SUZ). The discussion ranges from Trump’s tariffs being declared illegal, to the surprising success of companies like ZEPP (the smartwatch maker), Gray Media, and others. Cameron traces Suzano’s roots back to its immigrant founder, explores its dominance in eucalyptus pulp production, highlights both its financial strengths and ESG controversies, and weighs up risks like Brazil’s economic volatility and cyclical pulp prices. It’s a mix of global politics, investing fundamentals, and a surprising education in “fluff pulp.”




Timestamps & Stocks

• [00:00:30 ] Trump’s tariffs ruled illegal — implications for markets.

• [00:02:30 ] QAV US portfolio update: performance vs. S&P 500.

• [00:04:15 ] Reviewing past Pulled Pork picks:

• [00:07:30 ] Pulled Pork: Suzano (SUZ) — Brazil’s pulp and paper giant.







Transcription

 


[00:00:00 ]


Cameron: Tony, I’m the chillest person on the planet. Welcome to QAV America. Tony. Episode 20. Uh, Tony’s just laughing


Tony Kynaston: Mm.


Cameron: ”cause I said I don’t have any aggression.


Tony Kynaston: person on the planet,


Cameron: I am the chillest person on the planet. You should know that by now, Tony. Um, uh, well, we’ve, we’re just talking about this in a.


Tony Kynaston: I post, uh, democratic, things on Facebook.


Cameron: You doing your, uh, David Markin impression? Um,


Tony Kynaston: I did


Cameron: uh, we just,


Tony Kynaston: when you started talking politics.


Cameron: yeah. We talked, uh, on our Australian show just now about Donald Trump’s tariffs being declared illegal by a federal appeals court.


Tony Kynaston: Has


Cameron: so no. Well, no, but he, he reckons it’s gonna go to the Supreme Court, but it just fascinates me when governments.


Do [00:01:00 ] things that they know are illegal. I mean, he must have had somebody in it. I know his administration isn’t necessarily stacked with the finest and the brightest minds, uh, available, but they must have known that, well, we can’t really do this. Let alone the big card that said, these are reciprocal tariffs when they were just made up numbers.


But


Tony Kynaston: Oh, I,


Cameron: must have known that it wasn’t legal.


Tony Kynaston: about that. I think the advice, the legal advice was if you declare an emergency, then you have the power to implement. Well, the executive has the power to implement tariffs and that’s


Cameron: courts are saying no,


Tony Kynaston: Well, this, the and the courts are saying no.


which means the underlying court said yes. it’ll go to the Supreme Court and I’d


Cameron: No, the first court said, no. The first court, the first court said it was illegal. The Trump administration appealed the first court’s ruling, and the apple at court said no. It was the second time it was declared illegal.[00:02:00 ]


Tony Kynaston: Pesky


Cameron: anyway, we’ve talked a lot about how, you know, and I’ll talk about it again when I do my Paul pork today, how it’s, you know, just throwing everything into disarray and as it turns out, is illegal in the first place.


And the Supreme Court may or may not side, but the president probably will. ’cause they seem to be pretty favorable towards letting him do whatever the hell he wants to do. But if they say no, who knows what happens next. But um.


Tony Kynaston: I will Anyway.


it


Cameron: Yeah,


Tony Kynaston: in the first place.


Cameron: I guess, and, and you’ll probably get Congress to back it, so yes.


Should have been doing that all along. Before I get into my pulpo for the week, Tony, just do an update on our US portfolio. Uh, in the last 30 days, our US portfolio is up 12.5% versus the s and p 500, which is up 3.5%. Year to date though, our portfolio is down 7.5% versus the s and p. That’s up nearly 10%. But [00:03:00 ] as I pointed out in our last show, that’s because at the end of last year, our portfolio was up.


Uh, I don’t know. Crazy amount. Like 80%.


Tony Kynaston: 80%. Yeah.


Cameron: 80%. And then, uh, the, at the beginning of this year, when Trump’s Liberation Day, et cetera happened, a lot of our stocks gave up a lot of the gains that they’d had. Um, all time though, going back to when we started this portfolio in September, 2023. So two years ago we will be in a couple of weeks.


Our portfolio is up 73% versus the s and p 500, up 45%. So still doing quite well. I also wanted to update you on the performance of the pulled porks that I have done, uh, since we started this show. Uh, just because they’re not all reflected, well, most of them aren’t reflected in our [00:04:00 ] portfolio. Um, of course the big one being, uh, Zep, the Chinese smartwatch company, which I did on the 11th of July when they were trading at $2 98, they’re now trading at $45.


They went up 19% today.


Tony Kynaston: Really?


Cameron: crazy. They’re, they’re now tr they’re now. Yeah, we talked about this last time. They just signed a bunch of brand deals, uh, not brand deals, ambassador deals, all these, uh, yeah, sporting ambassadors. Uh. Yeah. Um, well that’s why they’ve gone up 14, uh, a hundred percent since, uh, I, I first talked about them.


I dunno what happened today in particular. Um, but, uh, I do have a, there is a site called, um, is it Fin Viz? Yeah. Fin Viz carries all of the Zep news. Let me see what happened today.[00:05:00 ]


Uh, a Mabb Fit. Oh, that was August 13th. No, there’s been no news in the last couple of weeks, but you know, all of the news articles from early August were a Mabb Fit Partners with, which is one of their brands, partners with female elite trail runners. Croft and Rosala to drive innovation in sports watches.


Before that, it was a Mabb fit announces Ultra Runner Rod F’s new brand ambassador, NFL running back. Derrick Henry joins a Mabb Fit as Athlete Ambassador. Um, so they came out with a bunch of these. Promotional brand ambassador deals. I assume that’s had something to do with it.


They also came out with their unaudited financial results, which said that revenue was up 46% year on year.


So that might’ve helped.


Tony Kynaston: Yeah.


Cameron: Anyway, we covered it just at the right time before they blew up luck more than skill, [00:06:00 ] but the rest of the stocks are doing okay. Gray media’s up 40% since we did it, uh, early August.


Um,


Tony Kynaston: and said, how can this legacy media company go anywhere from where it is?


Cameron: yeah, right. Um, Python machinery that I covered on the 14th of August is up 5% since then. Kimball Electronics from last week is up 1% since we covered it. But, uh, anyway.


Tony Kynaston: you just, blow my mind talking about gray media. I mean, it’s up 40%. It’s not a Mag seven stock. It doesn’t make semiconductors for AI processing. It’s a, it’s a television network in a dinosaur industry, but it throws off Yeah, but they’re doing a lot of new media stuff. Remember they’re sort of down in Atlanta and they’re getting people in and they’re doing cool stuff. They’ve got ponytails like me, Tony, a lot of guys with ponytails doing,


they’re cool stuff,


Yeah.


Cameron: double [00:07:00 ] macchiatos. Yeah, the But, but did you say but successful?


Yeah, right.


Just like you, but successful. Oh, right.


Tony Kynaston: I did Did you have Uhhuh? You thought it, but uh, did you have any other, did you have any other, uh, news that you wanted to talk about US related? Before I get into my deep dive, Tony,


I uh.


you.


Cameron: Okay, so unlike some of the dirty businesses I’ve covered recently, like Sasol, this one Suzano, SUZ, is the ticker is kind of clean.


I say kind of. There might be a little bit of greenwashing going on and how clean they make out they are, but cleaner than oil. I guess Ano is a bras


Tony Kynaston: comment.


Cameron: which bit cleaner than oil.<

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QAV America 20 – From Fluff Pulp to Fortune: SUZ

QAV America 20 – From Fluff Pulp to Fortune: SUZ

QAV America (free feed)