QuickFire | Why monetization is harder to find than love
Description
Everybody pursues monetization, yet it appears to be increasingly elusive. Just as love can be. Yet, I argue that finding love in life is easier than finding monetization in wireless.
Not everything is lost, as long as we think of monetization not primarily in terms of new or larger revenue streams but in terms of profitability—which takes us to selective adoption of technology to increase efficiency rather than get a few dollars from unwilling subscribers.
It may help to think of direct and indirect monetization and how they both address the opportunity for additional revenue and increased efficiency, and the risks that each entails. We may revise the largely held view that 5G has been a failure and the fear that 6G may be a repeat of that experience.
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