REI's Crossroads: New CEO, Store Closures, and Co-op Culture
Update: 2025-10-10
Description
REI's new CEO apologized for past political endorsements and promised to refocus on its co-op roots, but now faces backlash after announcing major store closures, including the SoHo flagship. Is REI losing its soul as it struggles to compete, or can it balance profits with its values and repair trust with its unionized Green Vest employees?
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