REPLAY: The Paradox of Choice in E-Commerce: Behavioral Economics Strategies for Streamlining Online Decisions | Behavioral Economics in Marketing Podcast | Season 10 - In Review
Description
Too many options can overwhelm customers and stall purchases. This episode offers insights on simplifying choice architecture to improve e-commerce experiences and increase sales.
Keywords: paradox of choice, e-commerce optimization, consumer decision fatigue, behavioral economics shopping, online sales strategies
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Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
United States
Thank you for the lovely podcast and the interesting topic. I wanted to provide some feedback about the speed of your speech. It was a bit fast, which made it difficult to follow the topic. Additionally, there weren't any pauses, and there were some lags, both of which made it tiring to listen to.