REPLAY The Magic Of Behavioural Science
I'm on holiday at the moment, but I want to make sure that you have plenty of Recruiting Future content to listen to until I'm back. So for the next couple of weeks, I'm going to republish some of my favourite episodes with conversations that you may have missed the first time round.
This week's replay is my interview with Rory Sutherland, Vice Chair of Ogilvy and one of the world's leading thinkers on behavioural science. I firmly believe that behavioural science will take a leading role in talent acquisition in the future, particularly when it comes to automation and personalisation, and that's why I wanted to give you all a second chance to listen to what Rory has to say.
In the interview, we discuss:
- Why Behavioural Science is the science of knowing what economists are wrong about
- The dangers of defensive decision making
- Finding psychological truths and the importance of emotions
- Why Uber has a map
- Recruiting for diversity of thought
- How Ogilvy have redesigned the recruiting process to find people of exceptional non-standard ability
- While the average is not the optimal solution
- The difference between equality of opportunity and diversity of opportunity
- Why work is a relational relationship, not a transactional one
- Cost reduction versus lost opportunities
- Personalising the value exchange between employer and employee
- The future of work and why it has taken a pandemic to get us there