RFM157 – Finding Clients: Be Easy but Firm with who you work with
Update: 2023-07-31
Description
Main talking points include:
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- As an agency, we need to take responsibility for the quality of leads we have coming through our doors.
- Having defined products and services is key to aligning yourself with the right clients
- Having a clear marketing process that guides clients is key to not wasting anyones time
Defining your products and services
- What you do
- Who you do it for
How does your marketing fit
Funnel Mentality
- Can you filter out those that are not suitable automatically?
- Can you filter out those that are not suitable quickly?
- Find your lowest common denominator - start there
- The create the filters that move in from that point
- Try not to leave clients hanging... have referral partners in place
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