Rand Fishkin’s Brutally Honest Guide to Marketing That Works
Update: 2025-05-23
Description
Rand Fishkin—founder of Moz, cofounder of SparkToro, and now leading indie game studio Snackbar—joins us to talk about what it really takes to build a brand people care about.
From disrupting the SEO world to rethinking audience research, Rand shares how transparency, community, and a bit of rebellion have shaped every step of his journey.
We dig into why most marketers get audience targeting wrong, how SparkToro is fixing it, and what launching a video game has in common with startup life. Plus, Rand opens up about burnout, honesty in branding, and why Lost and Founder struck a nerve with so many entrepreneurs.
If you're in marketing, startups, or just like hearing from someone who tells it like it is—this one’s for you.
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