Re-Inventing The Business Experience | Fritz Lanman
Update: 2021-07-07
Description
This episode originally aired on: June 15, 2020.
Fritz Lanman, CEO of ClassPass joins us to ponder the reality that for generations, companies have created retail environments that enhance the shopping experience and reflect the brand identity.
The pulsating music from a hip clothing store. The well-coiffed salespeople in an upscale jeweller. The glossy minimalism of a high-tech showroom. So what happens when staying at home means shopping on devices?
Even if a company’s e-commerce platform delivers a seamless user experience, how can brands evoke a sense of comfort and familiarity for their customers?
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