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Attention from the media can change the trajectory of a brand, but it is rarely the full story. In this episode of Dear FoundHer, Lindsay Pinchuk sits down with Elyce Arons to talk about what getting press really did for her business and how it influenced long term growth. If you are focused on founder visibility and questioning how getting press translates into revenue, this conversation offers valuable insight.

Elyce shares one of the most grounded real founder stories about building Kate Spade and later launching Frances Valentine. She shares stories of meeting Katie in college, how the business really started in Katie and Andy’s loft, and how getting press created credibility and momentum for the handbag company, especially in a pre-social media era.  Elyce explains that disciplined execution turned that visibility into demand. Publicity can spark interest, but managing rapid growth is what determines whether a company can sustain it.

They also discuss scaling responsibly when cash flow is tight and every decision carries so much weight. Elyce reflects on motherhood and entrepreneurship and how her priorities evolved as her business grew. This episode is for founders who want stronger visibility, are navigating expansion, or are thinking carefully about how to build something that lasts well beyond early recognition.

Episode Breakdown:

00:01 Elyce Arons On Building Kate Spade And Starting Over With Frances Valentine

02:03 From Kansas To New York: The Friendship That Started It All

10:27 The Small Branding Choice That Made Kate Spade Instantly Recognizable

12:44 Getting Press Before Social Media: Editorial Coverage As A Growth Engine

16:57 Managing Rapid Growth And The Decision To Sell Kate Spade

20:22 Motherhood And Entrepreneurship After Exit: Identity And Chapter Two

25:05 Leading Frances Valentine Through Loss And Protecting Katie’s Legacy

41:29 3 Lessons For Women Founders On Experience, Funding, And Trusting Your Gut

Connect with Elyce Arons:

Follow Elyce on Instagram

Follow Frances Valentine on Instagram

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Creatine

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