Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing This is the first part of an important two-part series tailored specifically to formulate a resilient marketing strategy that can withstand the pressures of a recession - a crucial subject, particularly in light of the ongoing cost-of-living crisis. However, it's not just about survival. Our aim is to equip your CPG brand to thrive and grow, regardless of the economic climate. This is where our S.U.R.V.I.V.E framework comes into play - a valuable guide to success amidst challenging times. In this episode, we'll meticulously dissect each aspect of this framework, ensuring you gain comprehensive understanding and practical knowledge for its application. So, are you prepared to fortify your brand against recession? To subscribe to CPG Marketing School Newsletter: https://www.cpgmarketingschool.com Other episodes you may enjoy: https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147956035 https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147964139 Website: https://www.cpgmarketingschool.com Instagram: https://www.instagram.com/cpgmarketingschool Follow CPG Marketing School's host Federica Ceresa: Twitter: https://twitter.com/federicamktg Linkedin: https://www.linkedin.com/in/federicaceresa