DiscoverJunior Achievement of South Florida Recipe for SuccessRecipe For Success with Guest Durée Mellion Ross, Durée & Company
Recipe For Success with Guest Durée Mellion Ross, Durée & Company

Recipe For Success with Guest Durée Mellion Ross, Durée & Company

Update: 2020-07-31


Just as there are no two recipes that contain the exact same ingredients or measurements, there are no two success stories exactly the same. Recipe For Success features entrepreneurs, visionary leaders and innovators of all ages who will share their ingredients that make them successful – personally and professionally.

Let's get cooking! Durée Ross, who had the bold passion to launch her own PR agency, Durée & Company, at the age of 24 in 1999, has since been setting the bar for excellence in PR, serving the corporate, agency and nonprofit arenas for local, national and international clients. An award-winning entrepreneur, she has been nationally recognized for her ability to develop winning strategies and successfully deliver creative campaigns for clients. 


Durée leads a 10+ member team of PR and marketing professionals in her Fort Lauderdale, Florida and Aspen, Colorado offices. She fosters diversity and inclusion in every aspect of her business and is the winner of PR News’ 2016 Top Women in PR award, which honors influential women who are driving the agenda for the industry and in their companies.

Durée is always willing to share her journey, perspective and lessons with the next-generation of PR pros and entrepreneurs, often through thought leadership pieces, in-person speaking engagements and one-on-one mentoring.

With each new experience, she is able to capture valuable takeaways and impart wisdom to her team and others on how to shift with the new demands of PR, marketing, social media and crisis communication.


For the past 20 years, Durée & Company has established itself as a leading public relations and marketing agency in the South Florida market and beyond. With her strong business acumen and deep understanding of the local community, Durée & Company represents well-known names in business, fashion, hospitality, travel, marine and yacht, wellness, art and culture, nonprofit, legal, real estate and professional services. Durée is also a pioneer in her adaption of emerging industries, including CBD.


As Durée’s professional profile and resume have grown, so have her philanthropic donations and influence. Durée sits on several nonprofit boards and committees, chairs local fundraising efforts and awareness-building events, and lends her talents to worthy causes that serve South Florida’s most vulnerable residents. She takes pride in giving back to her native South Florida community.


Her husband and their two children share her commitment to helping others as a family unit.

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Recipe For Success with Guest Durée Mellion Ross, Durée & Company

Recipe For Success with Guest Durée Mellion Ross, Durée & Company

Laurie Sallarulo