DiscoverJunior Achievement of South Florida Recipe for SuccessRecipe for Success with Guest Anita Byer, Setnor Byer Insurance
Recipe for Success with Guest Anita Byer, Setnor Byer Insurance

Recipe for Success with Guest Anita Byer, Setnor Byer Insurance

Update: 2020-07-10


Just as there are no two recipes that contain the exact same ingredients or measurements, there are no two success stories exactly the same. Recipe For Success features entrepreneurs, visionary leaders and innovators of all ages who will share their ingredients that make them successful – personally and professionally.

Let's get cooking! Anita Byer is President of Setnor Byer Insurance & Risk, an Independent Insurance Agency formed over 30 years ago to provide property, casualty and group benefit products and services to businesses and families. A graduate of the University of Florida, Ms. Byer joined Setnor Byer as a principal shareholder, and focused her attention on business development and improving the risk management offerings of the firm. In 1997, Ms. Byer founded The Human Equation, an online education provider that delivers training and knowledge to businesses throughout the US and Canada.

Setnor Byer Insurance & Risk is consistently recognized as a leading Florida Independent Insurance Agency as well as one of the region’s leading and cutting-edge female-owned businesses. Anita Byer is an educator at heart, and provides her insurance, risk management and sales expertise to a broad range of audiences. She is often called upon to provide her expertise on topics ranging from healthcare to workers’ compensation and intellectual property risks. Ms. Byer has authored over 50 online training courses on risk management, and is a continuing education teacher to human resources professionals and small businesses. 

Ms. Byer has served her industry as Board Vice-Chair of the Commercial Property and Casualty Joint Underwriting Association, and the Florida Residential Property and Casualty Joint Underwriting Association, both predecessors to today’s Citizens. She is currently a Board Member of the Broward Workshop, and a past member of the FCCI and CNA Insurance Advisory Boards. She recently completed her service as an Advisor to Plantation’s Mid-Town Advisory Board.

Recently, Ms. Byer has been honored by Florida Children’s First for her corporate advocacy and the South Florida Business Journal as a Woman of Influence. 

Her charitable works are numerous, with a long history of serving on non-profit boards as well as funding numerous charitable causes. She and her husband shared part of their lives with two young siblings in the care of DCF.

As a native Floridian, Ms. Byer enjoys her leisure time reading, writing, biking, hiking, and strumming her guitar.

For more information about Setnor Byer Insurance, visit

For more information about Junior Achievement of South Florida, visit

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Recipe for Success with Guest Anita Byer, Setnor Byer Insurance

Recipe for Success with Guest Anita Byer, Setnor Byer Insurance

Laurie Sallarulo