DiscoverJunior Achievement of South Florida Recipe for SuccessRecipe for Success with Guest Heather Geronemus, Ultimate Software
Recipe for Success with Guest Heather Geronemus, Ultimate Software

Recipe for Success with Guest Heather Geronemus, Ultimate Software

Update: 2020-08-14


Just as there are no two recipes that contain the exact same ingredients or measurements, there are no two success stories exactly the same. Recipe For Success features entrepreneurs, visionary leaders and innovators of all ages who will share their ingredients that make them successful – personally and professionally.

Let's get cooking! Heather Geronemus trained as a professional ballerina while completing her Bachelor of Science in Marketing at New York University. At NYU, she also became a leader for the school’s Jewish Heritage Program, supporting and developing student mentoring, peer networking and education programs. Heather remained active in JHP post graduation as an on-campus fellow. She was honored by the organization in 2012 for her leadership and personal charitable efforts.

Ms. Geronemus began her professional career at Bloomberg in New York as part of the publishing organization, later moving into the company’s financial products operation, where she held both marketing and product training roles.  She moved to South Florida and joined Ultimate Software in 2010.

Heather began her career at Ultimate Software in Marketing in 2010, promoting the company’s cloud based-human capital management and employee experience solutions. Heather now serves as the Director of Public Relations & Corporate Social Responsibility, overseeing Media, Customer & Community Relations. Ultimate is one of South Florida’s most respected technology businesses, supporting customers including the Miami HEAT, Bloomin’ Brands, Feeding America, SUBWAY, and Yamaha Corporation of America. The company is regularly recognized as an employer of choice, ranked in the top 25 in Fortune Magazine list of Best Places to Work for nine consecutive years. 

Heather is one of Broward County’s leaders, remaining constantly and actively involved with the South Florida community. Following the loss of her father, Dr. Robert Geronemus, to a drunk driver in 2009, Heather took a leadership role in Fort Lauderdale’s Mothers Against Drunk Driving organization. Heather established the Annual Walk Like MADD & MADD Dash Fort Lauderdale in 2011 and has since then continually chaired the event. Heather is thrilled to chair this event for the tenth year in row, it has raised more than $2.5 million to date. In addition, she regularly represents MADD with local, state and federal elected officials, travelling to Washington D.C. to meet with Florida’s Congressional and Senatorial delegations. Heather’s efforts were recognized at MADD’s 2012 national conference, where she was awarded the Linda Kitazaki Volunteer Fundraising Award. She was named Outstanding Volunteer Fundraiser of the Year by the Association of Fundraising Professionals at their National Philanthropy Day 2014 for her work with MADD Broward. She also received the 2011-’12 and 2014 MADD Florida Hero Awards for outstanding achievement, in 2019 this award was renamed the Geronemus/Unfried MADD Florida Hero Award in honor of Heather & Linda Unfried’s dedication to Mothers Against Drunk Driving. 

Heather is proud to assume the Chair position on the National Board of Directors of Mothers Against Drunk Driving after serving as a Director and then Vice Chair over the last four years. 

Learn more about Ultimate Software at

For more information about Junior Achievement of South Florida, visit

Follow us on social media:





In Channel
Download from Google Play
Download from App Store








Sleep Timer


End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Recipe for Success with Guest Heather Geronemus, Ultimate Software

Recipe for Success with Guest Heather Geronemus, Ultimate Software

Laurie Sallarulo