Recipe for Success with Guest Karla Nelson-Thatcher, Hotwire Communications
Just as there are no two recipes that contain the exact same ingredients or measurements, there are no two success stories exactly the same. Recipe For Success features entrepreneurs, visionary leaders and innovators of all ages who will share their ingredients that make them successful – personally and professionally.
Let's get cooking! Twelve-time Emmy Award winner, Karla Nelson-Thatcher, Vice President of Corporate Communications, Government and Public Affairs for Hotwire Communications is an accomplished Public and Government Relations strategist, bringing over twenty years of creative and negotiating experience to her work.
After getting her start as a television writer and producer, Ms. Nelson-Thatcher migrated to broadcasting where she held several positions as a Creative Services Director analyzing Market Research and applying it to the development of talent teams, show formatting, and station branding to achieve market position in the wildly competitive world of television overnight ratings, including a stint as the Vice president of Creative Services and Programming for WTVJ NBC 6 in Miami.
Following her creative career in television, Karla co-founded the consulting firm of K&L Consulting, managing critical market entry campaigns and business development PR strategies for international clients including an airline, an Island Government, an internationally televised annual event and several not-for-profits in her hometown of South Florida.
The success of these campaigns eventually led Karla to Comcast Cable in the Florida region, where over the course of thirteen years her role evolved from ensuring compliance with municipal franchise agreements to overseeing ad campaigns and the execution of Public, Education and Government programming. Reporting in a dotted line to the Philadelphia based corporate offices, Ms. Nelson-Thatcher developed news conferences for product launches, internal electronic based learning and a heavily viewed local on Demand portal that featured an array of programming, some of which won Emmy awards for educational programs about how local governments are run.
During this time, she acted as executive producer to public affairs opportunities that resulted in news segments carried on Headlined News, and produced and hosted Community Vision, a 30-minute magazine-style show spotlighting local non-profit and community-based organizations. The show ran for 4 consecutive years and offered an unprecedented platform to promote community goals and the efforts of P3 partnerships.
Karla is thrilled to apply her years of experience to her latest role at Hotwire Communications, where she became their first Director of Public Relations. In Building the foundation of Hotwire’s community profile and aligning with local CBOs, School Boards, Not for Profits, and Elected Officials, Ms. Nelson-Thatcher was able to bring several departments together to offer connectivity and technology solutions to partners in the areas of Government, Education, Medical and Media. She continues to support the GEMs department in her current role as VP of Corporate Communications, Government and Public Affairs.
Learn more about Hotwire Communications at http://hotwirecommunications.com/
For more information about Junior Achievement of South Florida, visit https://www.jasouthflorida.org.
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