DiscoverJunior Achievement of South Florida Recipe for SuccessRecipe for Success with Guest Michael Goodman, Goodman Public Relations
Recipe for Success with Guest Michael Goodman, Goodman Public Relations

Recipe for Success with Guest Michael Goodman, Goodman Public Relations

Update: 2021-01-08


Just as there are no two recipes that contain the exact same ingredients or measurements, there are no two success stories exactly the same. Recipe For Success features entrepreneurs, visionary leaders and innovators of all ages who will share their ingredients that make them successful – personally and professionally.

Let's get cooking! Michael Goodman, Founder of Goodman Public Relations, brings an integrated marketing approach to every project.  Securing domestic and international publicity, creating consumer promotional campaigns, implementing special events and developing cooperative advertising and partnership marketing opportunities, Goodman strategically launches award winning public relations/marketing campaigns.

Over the years, he has been credited with representing many notable projects, including but not limited to South Florida Regional Transportation Authority/Tri-Rail, The Galleria at Fort Lauderdale, Broward MPO, Sawgrass Mills, Simon, Design Center of the Americas, Broward Center for the Performing Arts, Holy Cross Hospital, Florida Department of Transportation, South Florida Commuter Services, Cleveland Clinic Florida, Hard Rock Cafe, National Hockey League and Pfizer. He has successfully created cross-promotional programs on behalf of clients with Norwegian Air, McDonald’s, Subway, Wendy’s, Pollo Tropical, Publix and several Broadway shows. 

Goodman has been recognized for his professional and philanthropic work.  He received the Art and Culture Center/Hollywood’s Arts Leader of the Year Award in 2014, Leadership Broward Foundation’s Profiles in Leadership Award in 2013, the 2006 and 2007 ArtServe Encore Award for Individual Leadership and Special Recognition and the 1997 South Florida Business Journal’s Up & Comers Award in the field of public relations. He also received the Golden Pen Award of Excellence from the Gold Coast Chapter of the International Association of Business Communicators. 

With a strong commitment to the community, Goodman serves in leadership roles in support of vital not-for-profit organizations. He is Board Chair of the Florida Theatrical Association, immediate past Board Chair of Neighbors 4 Neighbors and an honorary Board member of Art and Culture Center/Hollywood. He is a past Chair of ArtServe, Poverello, Wilton Manors Community Affairs Advisory Board and the School Advisory Board for the City of Oakland Park. Also, he is a former board member of Arc Broward,  Junior Achievement, Family Central and Gilda’s Club. He is a graduate of Leadership Broward Class XV.

Goodman has served on numerous committees in support of the Community Foundation of Broward, United Way of Broward County and Children’s Home Society. He is credited as the founder of noted fundraisers such as Sawgrass Mills’ Role Models, The Galleria’s Men of Style, Tri-Rail’s Senior Idol and South Florida Kids Got Talent.

His prior work experience includes serving as a Special Events Manager for Macy’s and the Community Relations Manager for Broward House.  

Goodman holds a Bachelor of Arts degree in Mass Communications from Florida Atlantic University in Boca Raton, Fla.  He resides in Oakland Park.

Learn more about Goodman PR at

For more information about Junior Achievement of South Florida, visit

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Recipe for Success with Guest Michael Goodman, Goodman Public Relations

Recipe for Success with Guest Michael Goodman, Goodman Public Relations

Laurie Sallarulo