Reddit’s CMO Roxy Young on Brand Karma and the Future of Communities
Update: 2025-07-01
Description
Verena Gründel welcomes Roxy Young, CMO of Reddit, at the Cannes Lions festival for a Live DEXCO Podcast. Over breakfast, they discuss the power of communities in modern marketing.
Roxy explains how brands should approach Reddit without disrupting authentic conversations, why community insights matter more than polished ads, and how tools like Reddit Answers can guide marketers. Plus: hear the story behind Skoda’s viral Reddit Edition car and why Reddit’s user growth is accelerating in Germany.
+++ The DMEXCO ticket shop is now open! Go to https://dmexco.com/tickets/ and get your ticket for DMEXCO on September 17 and 18. +++
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