Redefining Orthodontic Care in the General Practice: Dr. Ingrid Murra's Journey with Two Front
Description
Dr. Ingrid Murra, a Harvard-trained orthodontist, entrepreneur, and the visionary founder of Two Front. Dr. Murra's personal story is one of ambition and insight—as one of five daughters born to physicians who achieved the American dream, she understands the intricacies of healthcare deeply.
00:00 Perplexed by orthodontic technology, doubted own abilities.
03:56 Second career in business fueled by frustration.
09:34 Invisalign: high demand, low profit, hidden costs.
13:14 Passionate about clear aligners and fundraising
16:13 Demand for orthodontic care in the dental office increases.
19:10 Elevate industry, implement new technologies, attract patients.
21:50 Orthodontics essential, requiring efficient, specialist care.
26:09 GP practices profit from align partnership.
28:55 Success is earned through hard work and delegation.
30:43 Convincing investors, customers, and team amid changes.
33:30 Resources
Links mentioned in this episode:
$100M Dollar Offers - Alex Hormozi
We'd like to thank our sponsor - Retainer Club - to get more information on bringing Retainer Club into your practice got to www.retainerclub.com/partner
United States
