Redefining Skincare on the Digital Shelf – with Advantice Health's Ash McMullen
Update: 2025-11-04
Description
This week's guest is Ash McMullen, Head of E-Commerce at Advantice Health. At Advantice, Ash leads eCommerce and Amazon strategy for the brands Kerasal, AmLactin, Triple Paste, Dermoplast, New-Skin and Domeboro.
Dave and Ash explore:
- How Ash helped scale her dad’s Amazon business before agencies were even a thing
- Why audience and content come before product in today’s innovation cycles
- What it takes to rebrand brick-and-mortar hero products for today’s digital-first world
- Why micro-influencers are gaining ground
- How Ash builds teams that thrive through chaos (and Prime Day curveballs)
Connect with Ash on LinkedIn
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
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