Reflections on a Decade of Podcasting
It’s been almost a decade
since I grabbed my microphone and recorded my very first podcast. 400+ episodes
later I’m still in the podcasting game and have no intentions to turning a back
A lot has changed since recording my first episode of the Strength In Business Podcast.
I moved from my laptop mic
to more fancy solutions such as the Blue Yeti mic or the Zoom H4n portable mic.
I migrated my show from Podomatic to Blubrry [official Affiliate partner] as I wanted to be in control of my podcast feed and at the same time have access to better statistics.
I started of with iTunes (Apple Podcasts) and today my show is listed on 300+ directories such as for example Spotify, Google Podcasts, Stitcher, Castbox and TuneIn.
I have recorded more than
400 episodes and had the privilege to interview some pretty amazing business
and marketing leaders.
A couple of years ago, I decided
to go against mainstream advice of recording daily / weekly shows to publishing
one solid episode per month.
It’s been a super crazy, yet
highly rewarding ride. The work that I had to put into building and growing the
show has been tremendous. The challenges and obstacles were there to teach me
how to stay focused and provide ongoing value to my listeners.
The time, energy and level
of consistency podcasting required was insane, especially in the beginning when
I didn’t know what exactly to cover on the show and how to go about recording
and editing an episode.
Don’t Be Fooled by Social Media
During the past decade I
witnessed a lot of “coming and going”.
New podcasters have joined
the game and left the space a few months later as they realized that podcasting
isn’t a quick fix for their problems and on top of that it requires a lot of
work, resilience and energy.
Today, influencers that have
taken over a lot of people’s social media feeds are tooting the horn for
podcasting and putting this marketing vehicle on a pedestal. They forget to
mention how much work it takes to launch a successful show and the level of
endurance and perseverance that is required from a non-famous, non-celebrity
podcast host to stay in the game.
If you’re a solopreneur or a small business owner with just a couple of employees, chances are you won’t hire a video guy AKA cameraman to follow you all day long and later edi...
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