Regenerative by Design: A chat with Reniera O’Donnell from the Ellen MacArthur Foundation
Update: 2025-07-13
Description
In this episode, we sit down with Reniera O’Donnell, Food Lead at the Ellen MacArthur Foundation, to talk about the power of food design — and what it means to truly rethink the system from the ground up.
We dive into the Foundation’s Big Food Redesign Challenge, an initiative inviting food companies to radically redesign their products using circular economy principles. What happens when you apply circular design for food not just on farms, but in food innovation labs, ingredient sourcing, and supermarket shelves?
Reniera shares insights on:
- How better food design can drive biodiversity and soil health
- Why diversity in ingredients is key to reshaping our supply chain
- What it takes to bring products to market that are designed for nature to thrive
Instagram: https://www.instagram.com/crowd_farming/
Blog: https://www.crowdfarming.com/blog/en/
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