In this episode, Elisabetta Borghi is back as co-host with Filiberto. They discuss innovations with guest Alex Cerret, an entrepreneur developing luxury wearable safety jewellery. Alex introduces Cerret, a startup that creates safety-focused bracelets and necklaces, combining pleasing jewellery aesthetics with practical safety features. The discussion covers Cerret’s inception, product developments, market strategies, and partnerships. Alexandre emphasises Cerret's mission to provide discreet, beautiful safety solutions that empower users, catering to both young adults and the elderly. He explains the company’s focus on user feedback, continuous improvement, and future goals, including expansions into various markets and collaborations with security firms and NGOs.

00:00 Introduction

01:06 Meet the Hosts and Guest

01:53 Alex’s Entrepreneurial Journey

02:32 The Concept of Safety Wearables

07:06 Target Markets and Product Development

09:02 Challenges and Innovations in Safety Jewellery

22:45 Market Strategy and Future Vision

32:56 Customer Experience and Data Privacy

41:04 Closing Thoughts

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