Rental Roundtable #58: How AI and Equipment Data Are Transforming the Rental Industry
Update: 2025-07-17
Description
In this episode of the Rental Roundtable, we sit down with Garrett Schemmel, known as “the equipment data guy,” to explore how the rental industry’s relationship with data has transformed over the past decade. From mailing out quarterly pricing books to integrating real-time APIs and embracing AI, Garrett shares a firsthand look at this massive data evolution.
We cover:
The rise of equipment data from 2011 to today
Why standardizing data taxonomies is still a major hurdle
Practical ways rental companies can start using AI tools right now
How AI will reshape pricing, utilization tracking, and even sales prospecting
Advice for challenging “mindset gridlock” in your business
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