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Who’s believing who? In sales, customers don’t always leave because of facts—they leave because of fear and doubt. Your job isn’t to argue. It’s to build a case, present evidence, and plant a reasonable doubt that walking away is their best choice.

In this episode, I’ll show you how to stay engaged, keep the ball bouncing, and steer the conversation so the customer feels empowered to choose you.

👉 Grab the free worksheet at the end to put this into practice and sharpen your skills. (if no link https://docs.google.com/document/d/1iF1hZVAfTZHXPlMDVZezv3gXG7-qlGN7/edit?usp=sharing&ouid=114215176850004969751&rtpof=true&sd=true)

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