DiscoverResearch ReportResearch Report S1 E5 – Nation branding in the context of South Africa and Zimbabwe
Research Report S1 E5 – Nation branding in the context of South Africa and Zimbabwe

Research Report S1 E5 – Nation branding in the context of South Africa and Zimbabwe

Update: 2017-04-11
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Description

In this episode of The Research Report Show (Season 1, Episode 5), Tinashe chats with Tendai Mushonga about her research on the concept of nation branding and related fields which include marketing, public diplomacy and brand management. Nation branding provides the platform for nations to create strategies to differentiate themselves from other countries. Tendai looks at this in the context of South Africa and Zimbabwe.


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Alternatively, you can listen to the podcast on soundcloud.

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Research Report S1 E5 – Nation branding in the context of South Africa and Zimbabwe

Research Report S1 E5 – Nation branding in the context of South Africa and Zimbabwe

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