Resident takeover on social media in dermatology, plus Candida auris and hidradenitis suppurativa
Three dermatology residents -- Dr. Julie Croley, Dr. Elisabeth Tracey, and Dr. Daniel Mazori -- discuss their use of social media and its impact on patient care in this special resident takeover of the podcast. Beginning at 6:29, they talk about social media accounts they follow and medical influencers, as well as the use of social media as a marketing tool for practicing physicians. Social media also is a source of misinformation for patients, and they discuss how it can be used as an important tool to educate patients when advice comes from a validated source such as a health care professional. As a dermatologist, do you have a duty to take to social media to provide reputable health information?
We also bring you the latest in dermatology news and research:
Things you will learn in this episode:
- Possible social media accounts to follow for educational purposes, such as dermoscopy and lifestyle topics in medicine.
- Social media influencers in dermatology for cases, dermatopathology, and suture techniques.
- How to manage using social media for personal vs. professional purposes.
- Marketing and advertising on social media to optimize the reach of your dermatology practice.
- Ways in which patients are misinformed through social media, such as improper use of medications, and the need for patients to assess the source of the information they are reading online. Dr. Croley asks, “Do we, as dermatologists, have a duty to take to social media to provide reputable health information?”
- Movements such as #VerifyHealthcare help physicians to practice transparency and ensure integrity of information posted on social media.
- Patient education via social media to reinforce concepts discussed in the office for treatment compliance, such as patient handouts or videos with instructions on applying tretinoin properly, using wet wraps for atopic dermatitis or bleach baths for children, and applying topical steroids under occlusion.
- Campaigns such as #dontfryday for sun safety awareness, which can be used to encourage preventative care for patients. Support groups on social media also can be helpful for patients.
- The utility of hashtags on social media to filter out noise. Should certain medical hashtags be restricted to health care professionals who have been verified?
Guests: Julie Ann Amthor Croley, MD (the University of Texas Medical Branch at Galveston); Elisabeth Tracey, MD (Cleveland Clinic Foundation, Ohio); Daniel R. Mazori, MD (State University of New York Downstate Medical Center, Brooklyn).
Show notes by Melissa Sears, Alicia Sonners, and Elizabeth Mechcatie.
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