Revolutionizing Social Drinking: The Story Behind Making THC Seltzers Mainstream with Angus Rittenburg of Wherehouse Beverage Company.
Description
Key Discussion Points:
Introduction and Background: Angus introduces himself and Wherehouse Beverage’s mission to create low-dose THC drinks.
Founding Wherehouse Beverage and Early Challenges: He discusses their early regulatory challenge of having to produce THC beverages locally due to state restrictions.
Innovative Mobile Production Solution: Wherehouse Beverage developed a mobile production unit to produce beverages on-site in multiple states, circumventing distribution limits.
Creating WYNK: The Low-Calorie THC Seltzer: Angus describes WYNK as a low-calorie THC seltzer that provides a social, alcohol-like experience.
The Shift to Hemp-Derived THC and Mainstream Liquor Stores: They shifted to hemp-derived THC, allowing distribution beyond dispensaries and into liquor stores.
Marketing and Consumer Education: Wherehouse Beverage employs grassroots marketing and influencer campaigns to educate consumers on WYNK’s unique appeal.
Regulatory Challenges as the Current Biggest Hurdle: Angus explains that constantly changing state regulations remain their biggest operational challenge.
Centralized Production Facility in New York: The company established a centralized New York facility for scalable production and efficient distribution.
Expansion Goals and Positioning WYNK Alongside Mainstream Alcohol Brands: Their goal is to position WYNK next to popular seltzer brands, making it widely accessible.
Team Strength and Operational Strategy: They’ve built a strong production and compliance team, drawing on craft beer expertise to guide growth.
Final Thoughts on Industry Trends: Angus notes that WYNK aligns with the trend toward healthier, non-alcoholic social drinks, appealing to modern consumers.
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