In this episode, Garry Cooper shares his journey as a founder of Rheaply, discussing the challenges and triumphs of entrepreneurship, the importance of courage, and the evolving landscape of the circular economy. He emphasizes the need for a shift in psychology regarding remanufactured products and the significance of storytelling in sustainability. The discussion also touches on the fragmentation within the circular economy and the role of technology in creating a smoother process for reuse and remanufacturing.