Richard Branson on saying yes now and figuring it out later
Digest
In this episode of Rethinking, Adam Grant interviews Richard Branson, founder of the Virgin Group. Branson discusses his journey from overcoming dyslexia and early struggles to building a successful empire. He emphasizes the importance of embracing challenges, learning from mistakes, and surrounding yourself with people who are willing to learn on the fly. Branson shares his unique leadership philosophy, which includes treating people well, giving them freedom to be themselves, and prioritizing listening over talking. He also highlights the importance of self-deprecating humor, arguing that secure leaders laugh at themselves and don't take themselves too seriously. Branson reflects on his most notable failure, Virgin Cola, and how it taught him valuable lessons about taking risks and being prepared to fail. He also discusses his passion for spaceflight and his belief that the world will be powered by clean energy in the future. Branson shares his unpopular opinion on the war on drugs and his admiration for Nelson Mandela's emphasis on forgiveness. He concludes by emphasizing the importance of sharing one's life story and the dangers of the "I'm not biased bias," where people believe they are immune to irrationality and illogical thinking.
Outlines
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Introduction
This Chapter introduces the podcast, Rethinking, hosted by Adam Grant, and introduces the guest, Richard Branson, founder of the Virgin Group. The episode focuses on Branson's life story, leadership principles, and entrepreneurial journey.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Overcoming Shyness and Dyslexia
This Chapter delves into Branson's early struggles with shyness and dyslexia. He shares his experiences with overcoming these challenges and how he found success despite them. He emphasizes the importance of focusing on what you love and not worrying too much about setbacks.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Embracing Challenges and Learning from Mistakes
This Chapter explores Branson's philosophy of embracing challenges and learning from mistakes. He recounts a story of being left to find his way home as a child and how this experience shaped his approach to life. He emphasizes the importance of taking risks and not being afraid to fail.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Leadership Principles: Treating People Well and Prioritizing Listening
This Chapter focuses on Branson's leadership principles, particularly his emphasis on treating people well and prioritizing listening over talking. He shares anecdotes about his experiences with hiring and how he values people who care about others, regardless of their position or power.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Failure as a Learning Opportunity
This Chapter explores Branson's perspective on failure as a learning opportunity. He discusses his experience with Virgin Cola and how it taught him valuable lessons about taking risks and being prepared to fail. He emphasizes the importance of picking yourself up and trying again.
Keywords
Richard Branson
Richard Branson is a British entrepreneur, investor, and author. He is the founder of the Virgin Group, which operates in various industries, including airlines, music, mobile, and space tourism. Branson is known for his entrepreneurial spirit, risk-taking, and unconventional leadership style. He is also a passionate philanthropist and advocate for sustainability and human rights.
Leadership
Leadership is the ability to influence and guide others towards a common goal. Effective leaders possess various qualities, including communication skills, empathy, vision, and the ability to inspire and motivate others. Different leadership styles exist, such as autocratic, democratic, and laissez-faire, each with its strengths and weaknesses.
Entrepreneurship
Entrepreneurship is the process of starting and running a business, typically involving innovation, risk-taking, and the creation of new products or services. Entrepreneurs are individuals who identify opportunities, create solutions, and build businesses to address those opportunities. They often possess a strong work ethic, resilience, and a passion for their ventures.
Dyslexia
Dyslexia is a learning disorder that primarily affects reading and spelling. Individuals with dyslexia may have difficulty recognizing words, decoding sounds, and remembering letter sequences. It is a neurological condition that can affect people of all ages and backgrounds. While dyslexia can pose challenges, individuals with dyslexia often possess strengths in areas such as creativity, problem-solving, and visual thinking.
Self-Deprecating Humor
Self-deprecating humor is a type of humor where individuals make light of their own flaws, mistakes, or shortcomings. It can be a way to connect with others, build rapport, and show humility. Self-deprecating humor can also be a coping mechanism for dealing with stress or anxiety. When used effectively, it can be a powerful tool for building relationships and creating a more relaxed and enjoyable atmosphere.
Cognitive Entrenchment
Cognitive entrenchment is a psychological phenomenon where individuals become resistant to new information or perspectives that challenge their existing beliefs or assumptions. It can occur due to factors such as confirmation bias, where individuals seek out information that confirms their existing beliefs, and the sunk cost fallacy, where individuals continue to invest in a course of action even when it is no longer rational to do so. Cognitive entrenchment can hinder learning and innovation, making it difficult to adapt to new situations or change one's mind.
Clean Energy
Clean energy refers to energy sources that produce minimal or no greenhouse gas emissions, contributing to a more sustainable and environmentally friendly energy system. Examples of clean energy sources include solar, wind, hydro, geothermal, and nuclear power. Transitioning to clean energy is crucial for mitigating climate change and reducing our reliance on fossil fuels.
War on Drugs
The war on drugs is a global campaign of drug prohibition, military aid, and military intervention, with the stated aim of reducing the illegal drug trade. It has been criticized for its effectiveness, its disproportionate impact on marginalized communities, and its contribution to mass incarceration. The war on drugs has also been linked to human rights abuses and the rise of organized crime.
Nelson Mandela
Nelson Mandela was a South African anti-apartheid revolutionary, political leader, and philanthropist who served as President of South Africa from 1994 to 1999. He was the country's first black head of state and the first elected in a fully representative democratic election. Mandela is widely revered for his role in dismantling apartheid and promoting racial reconciliation in South Africa. He is considered one of the greatest leaders of the 20th century and was awarded the Nobel Peace Prize in 1993.
Q&A
What are some of Richard Branson's key leadership principles?
Branson emphasizes treating people well, giving them freedom to be themselves, and prioritizing listening over talking. He believes in creating a culture where employees feel valued and empowered to contribute their ideas.
How does Richard Branson view failure?
Branson sees failure as a learning opportunity. He believes that taking risks and being prepared to fail is essential for growth and innovation. He encourages people to pick themselves up and try again after setbacks.
What is Richard Branson's perspective on self-deprecating humor?
Branson believes that self-deprecating humor is a sign of a secure leader. He argues that leaders who laugh at themselves are more likely to be approachable, relatable, and open to feedback.
What is Richard Branson's most notable failure, and what did he learn from it?
Branson's most notable failure was Virgin Cola, which he launched to compete with Coca-Cola. He learned that it's important to be prepared to fail and to be better than your competition if you want to succeed.
What is Richard Branson's vision for the future of energy?
Branson believes that the world will be powered by clean energy in the future. He advocates for a transition to renewable sources like solar, wind, and possibly nuclear power to mitigate climate change.
What is Richard Branson's unpopular opinion on the war on drugs?
Branson believes that the war on drugs has been a failure and that drugs should be treated as a health problem, not a criminal problem. He advocates for a more compassionate and evidence-based approach to drug policy.
What is Richard Branson's perspective on forgiveness?
Branson believes that forgiveness is essential for healing and reconciliation. He admires Nelson Mandela's emphasis on forgiveness and believes it played a crucial role in creating a more just and equitable society in South Africa.
Why did Richard Branson choose to write an audiobook about his life story?
Branson believes that sharing one's life story is important, especially for future generations. He wants to leave a legacy for his grandchildren and hopes that his story will inspire others.
What is the "I'm not biased bias" that Richard Branson discusses?
The "I'm not biased bias" is the tendency for people to believe that they are rational and objective, while others are prone to irrationality and illogical thinking. Branson believes this is a dangerous assumption that can lead to flawed decision-making.
Show Notes
Sir Richard Branson has spent his lifetime taking dreams and making them reality. As the founder of the Virgin Group, he's built more than 400 businesses spanning from retail to music to transport. In his spare time, he’s advocated for human rights and sustainability — and set world records for hot air ballooning and kitesurfing. Richard talks with Adam about what he’s learned about courage and risk-taking in more than half a century of entrepreneurship, unveils his distinctive view of competition, and shares what he thinks great leaders have in common. Richard’s new audiobook, "Losing and Finding My Virginity: The Full Story," is out now.
Transcripts for ReThinking are available at go.ted.com/RWAGscripts