Emotion in creativity is an unfair advantage.

At least according to Richard Brim – whose consistently Lion-winning career has seen him produce laughs, tears and everything in between for the likes of Marmite, Shelter and John Lewis.

For Episode 5 of ‘In The Making’, Richard and Simon Cook take a trip down memory lane – lifting the lid on the work that made him, the work that’s yet to come, and even the now-iconic Christmas work that very nearly didn’t get made.

Hear Richard’s story in the fifth episode The LIONS Podcast | In The Making.

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The 72nd edition of the Cannes Lions Festival is happening 16–20 June 2025. Be part of it. Find out more and get your pass at canneslions.com/festival