Ride-Hailing at a Crossroads: Uber, Lyft Woo Drivers as Prices Soar
Since their inception, Uber and Lyft have struggled to balance the pursuit of fast growth with demands for profitability. Now, as the cost of ride-hailing services soars amid a driver shortage, the companies are turning to some old strategies to attract and keep drivers and customers. Will they work this time? Reporter Preetika Rana joins host Zoe Thomas to discuss the road ahead for ride-hailing companies.
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