Rising Star: Anthea Falkiner’s 1000% increase in list size
Description
We are very proud to feature our Wonderful Web Radio Rising Star interview. In this segment, we speak with Anthea Falkiner. Anthea is profoundly healed from a myriad of health issues including chronic digestive problems, immune dysfunction, sinusitis and acne, Anthea Frances set out on a quest to help others regain their health and their lives through the power of raw fruits and vegetables. She learned that a raw food diet doesn’t have to be complicated, that fruits and vegetables, simply prepared, are man’s preferred and optimal diet. As a writer, teacher and mother, teaching others about the incredible benefits of a fruit-based raw food diet is her absolute passion and she does this through health coaching, her Raw Inner Circle program and her numerous entertaining articles on www.RealRawNutrition.com, Facebook at Real Raw Nutrition, her Youtube at Anthea Frances Falkiner and on Instagram also as Real Raw Nutrition.
Transcript of the Interview
Announcement: Welcome to Rising Stars Radio where we share the stories of ordinary people taking action to create extraordinary changes in their businesses. They are the true rising stars to watch. Get ready to take notes for our no fluff, cutting to the chase, 20 minute interview.
Janet Beckers: Hello and welcome everybody. It’s Janet Beckers here and it’s great to welcome you here to the Rising Stars radio show. I have a beautiful guest to share with you today, Anthea Frances. Hello Anthea it’s wonderful to welcome you.
Anthea: Hi Janet, thanks so much for having me on the show. It’s a pleasure to be here.
Janet Beckers: I’m really, really excited to have your here. I just know, everybody that’s listening, you’re really going to get some really, really good tips here today. Anthea has been a part of our community, the Wonderful Web Women community for not quite a year yet. I’ve just been so impressed with the big leaps that she’s taken, that’s taken her business from being a blogger who was giving great value to people, but I’ve watched her in the last 4 months to build herself a really credible, sizable lift, and to give herself great choices. To actually make an impact, and to be positioned as a leader in her area.
That is a huge thing that she’s been able to do that only comes from not just having strategies, but from backing yourself, and from really taking good actions. That’s going to be our focus today is actually to hear how has Anthea done that and to get some really, really good tips for you. Our intention today is to try and give you as much value as possible in about 20 minutes, so we’re going to get stuck straight into it. Anthea, would you mind sharing with everybody who it is that you help, and how is it you do that.
Anthea: Absolutely. Well, just to backtrack just slightly, because I think this makes a difference in terms of the people that I help. I mean the people that I help, mostly women, although I do get a number of men, it’s people that are struggling with their health like I was 3 or 4 years ago, up to 3 or 4 years ago. They are really just so over the whole traditional medical model, and even the natural health model to a certain extent. They are really looking for options to improve their health in the way that I was. They are the people I help. Mostly the people I help are in that between 30 and 55 age group. People who are struggling with their health.
Often they have families and they are really interested in qa raw food diet but they just, like me, don’t have the time for all those crazy recipes that you find online with dehydrators, and spiralizers, and all these different contraptions. They just want something simple that they can implement into their life that’s going to make them feel incredible, give them that boost of energy that they’ve been looking for for so long. Also allowing the time to focus on what’s really important to them, that’s their family, that’s their work, that’s just enjoying their life. Rather than spending all that time in the kitchen.
Janet Beckers: Excellent. I tell you what, that is so true, because a lot of times I will see on Facebook all these recipes that come around. I quite often tag my daughter in them because she loves cooking, saying I really like this. Then the number of processes that are involved, and they look quite exciting because they are really unique. They’re raw, but we both look at them and we go nah, who could be bothered, too much work. That’s fantastic that you have actually got that really beautiful, practical approach to that. How do you actually work with people? We know who you help, but how do you actually structure that? If people were to come to you what would be the different options they might have to be able to get that help?
Anthea: Well, when people come to my website there are all sorts of free resources. First of all I offer a little mini course. A little raw life style mini course that they can sign up to and basically, usually about once a week, I give a tip. It might be something to do with … It might be a recipe. It might be how to stay on track in your life with raw foods. How to deal with all the strange questions that you get about what you’re eating, and what you’re doing with your diet. How to reassure people in your life that you’re not doing some weird, crazy thing. That’s a big one with people, just the social aspect. How to fit in socially when you’re eating raw foods, and making raw foods the predominant part of your diet.
There are lots of free resources there. I do usually a blog post once, sometimes twice a week. The raw mini course. If you sign up for that there are two free special reports that you also get that I think is over about 60 pages worth of information. There’s actually a part of that that’s a free recipe guide, and also a special report about protein. There’s huge hype about protein, you’ve got to eat protein, but in actual fact people eat way too much protein. That talks about why it’s actually not such a great thing to eat too much protein.
There’s the free options, and then I also offer coaching. I offer a couple of different forms of coaching programs. There’s a one month coaching program where you fill out a questionnaire. It’s quite a detailed questionnaire. I look at that and then we get together and I offer you email support, also Skype, phone support. Recordings of our coaching calls as well. Often people are really interested in the 3 month program. That’s the one that seems to resonate with people the most. Mostly because, I think, one month is pretty short, and the 3 month they get more consistent approach to implement into their life over a longer term. Then some people repeat that because the love it so much.
I also offer one of coaching. Some people just want a little bit of advice to tweak what their doing. They’re quite happy with the free information that they’re getting. They are self starters. They don’t need a lot of hand holding so they can work of free advice, and then they might need a little bit of tweaking. Then I also offer a raw in a circle program, which is a 12 month empowerment program where there’s a monthly call. Actually there is a bi-monthly call, coaching call. There’s a whole heap of things that are bundled into that. You can have a look at that if you’re interested.
Janet Beckers: This is really interesting for people who … There will be two lots of people listening to this call. The people that are thinking oh, fantastic, exactly who I need, who are looking at creating that healthier life style. Then there’s also going to be people listening her who are going I’m really interested in looking at your business model. There’s so many different ways to be right when it comes to building your business. You can see here what Anthea has created is a really fantastic platform online, where people can come to get great information.
They can get a starters course, all those sorts of things so they can get to learn, get great value, and get to see that Anthea actually knows what she’s talking about. Then there’s also a few different ways that you can be working with … That you can get that support either by working personally, or by being part of an online coaching program. That’s going to be a lot more self guided with her help. You can see that’s the structure that she’s got there. I think what would be … First of all, before we move on if you can just tell people where they can go to be able to find you. Then we’ll move on to being able to share some business lessons.
Anthea: Absolutely. It’s pretty easy to remember, it’s just realrawnutrition.com, I don’t know if you want me to spell that out?
Janet Beckers: No, no, no that’s fine. We’ll put a link t