We are very proud to feature our Wonderful Web Radio Rising Star interview. In this segment, we speak with Paul Godden. Paul has been involved in video production for around 30 years and for the past 12 years has created video based products for many of Australia‘s top on and offline marketers. He also ran his own successful Training Consultancy business for 12 years before moving full time into video production. He’s a qualified Counselor, massage therapist and Emotional Therapy Healer. These days he’s created several ‘how to’ programs to assist people to embrace video as the powerful communication and connection tool that it is.

Transcript of the Interview

Announcement: Welcome to Rising Stars Radio, where we share the stories of ordinary people taking action to create extraordinary changes in their businesses. They are the true rising stars to watch. Get ready to take notes around no fluff, cutting to the chase, 20 minute interview.

Janet: Hello, and welcome everybody it’s wonderful to welcome you here to Rising Stars Radio, and I’m really excited today to be able to introduce you to a lovely friend of mine. He’s been a member of our community for a long time. He’s a joint venture partner, and a client, and most importantly a dear friend. Paul Godden from Video Info 2020. Hi Paul, how are you?

Paul: Hi Janet and anyone listening, I’m fantastic, really excited. I bet you’ve been excited about this for a few days now. Well longer, but really excited. It’s fantastic to be here and have the opportunity to share some information with everyone.

Janet: That’s fantastic, and that’s probably something that’s very distinctive about Paul. He’s very active in our private Facebook group, which is for customers only. He’s always very enthusiastic and excited about sharing really good tips, and also for just helping people. Really sharing, helping people as much as he can from his experience.

Our intentions today, Paul and I, is to give you as much value as we can. Insights that Paul can share with you from his journey of growing his business and marketing it, and so that you can actually learn from his experience. We’re are going to try to do this in about 20 minutes, so we’ll short and sharp, and to be total content for you. Get you pen and pencil, pen and paper, because I know that Paul is going to have some really good tips. To get started Paul, let’s just dive straight in. If you could share with us who it is that you serve, and how it is that you do that.

Paul: In a nutshell, I help business people, and especially woman both on and offline to actually some use Video. Using video and all forms of videos, as a powerful communication tool for their business. They get more customers, to increase their profits, and build a business obviously. That’s what I do.

Janet: Because you’ve got, how many years experience have you got with video?

Paul: I started back in the 80’s, and so it’s like 30 years, but on and off for a lot of that time. For the last 12 years, full time in my business of Vision Quest Video Productions, commercially, and I’ve be doing wedding videos now for 15 years, 20 years. A whole range of different types of video things.

Janet: Paul’s the person, when I first met Paul I was presenting at a conference, and Paul was the person who was videoing the conference, and then turning those videos into a product that could be sold. We just hit straight off didn’t we?

Paul: Yeah.

Janet: Paul’s just got this really wicked sense of humor, which I like anybody that can make me laugh, and Paul does that really, really well. In fact you seem be the person who would be videoing … Paul’s the person that everybody wants to be videoing their event. Because he just knows video, and also knows how to get the best out of people when they’re in front of a video, which is a real skill. A lot of people just approach as a technical medium. Whereas Paul really approaches it as a communication, and that comes across really, really well. When I wanted to run my own three day event, Paul was the person that I turned to, to video that for me, and to create a product. Since then we just really hit it off, Paul didn’t we?

Paul: Yes, yeah.

Janet: When it came to me creating my MeTV Program, I really needed somebody who was an expert in video to just give it that real age of professionalism in how to make great video. Paul was the person who I turned to. He’s a joint venture partner of mine in the MeTV program. Which has also kind of Shine. Paul is the go to person in Australia for creating video. The interesting thing is your business has evolved since then, Paul hasn’t it? Because as, you can imagine, all these different events. That’s a lot of traveling isn’t it? A lot of time filming and editing.

Paul: Yes, and it was also I wanted to share my knowledge and what I know, and my perception on video with people. Because I see so many people who know, intellectually know they need to be using video, and this is not going to be a cellphone video. You touched on one of the key things for people is this mind shifting. I’m not a videographer, I’m actually a video product creator. That’s the difference is that when I look at something is how can I create an information product, and it’s video based, that will help people?

I think for anyone listening, you want to look at your business, and look at video as just a tool. It’s a mechanical thing, and not get hung up on the technical aspect of it. Most people do sadly, it’s a bit like I hear people saying, “Oh, you know everyone just wants money until you become a millionaire, or multimillionaire,” and then money, you realize money’s not important, but you have to get there first. I recognize that for most people it’s, “Oh what equipment do I buy, what do I do, how do I do it?” They’re caught up on the technical side of things. Once you start doing it, you realize it doesn’t matter about that side, it’s about he content and you message, and it’s just such a powerful medium to get your message out there. That’s why I morphed out of sitting at the back of the room videoing events and creating product for people. I wanted to share that, I guess a different perspective for people so that they shift their mindset, and start sharing their business, and their information, and connecting with people.

Janet: Maybe it’s good time for us to talk about our connection has been, as I’ve talked about professionally with you actually being a videographer for me and for everybody in my industry. We’ve also got a connection as a client mentor. Do you want to share with people what kind of programs and things that you’ve done with me? With me to be helping you to grow your business. Then we’ll start talking about the actions and things that you’ve taken as a result of that.

Paul: Sure. We actually met, but didn’t meet. I first saw Janet sitting in events. Particularly they were Andrew and Daryl Grants, and there was one or two others. Of course, she was one of many in the group and that, so it didn’t stand out at that time. Then it was suddenly there was this person up on stage talking about Wonderful Web Women, and it was wow. I remember you sitting in the group. I’ve known Janet from pre-Janet.

Janet: Pre the brand Janet.

Paul: What’s been so gorgeous is to see someone morph from someone sitting there to someone who’s taken action. Again that was one of the big key things in, Janet you promoting all your programs is taking action. Anyway, through my affiliate association I’ve been fortunate to have been able to join the inner circle with you. The Shine Online, the MeTV program where I provided the techie and the geek speak stuff on video, but also being involved with that.

The big one for me with you has been when I invested in the one-on-one coachi