DiscoverFORMCAST - Car Design InsightRivian Design VP Jeff Hammoud on Starting Fresh and Brand Identity
Rivian Design VP Jeff Hammoud on Starting Fresh and Brand Identity

Rivian Design VP Jeff Hammoud on Starting Fresh and Brand Identity

Update: 2020-12-16
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Rivian is a start-up manufacturer blazing the path for electric trucks in the North American market, which leads the world in pickup truck sales. Eric Gallina spoke with Jeff Hammoud, the company's VP of Design, to find out more about the processes, opportunities and challenges the team has encountered and overcome behind the scenes.

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Rivian Design VP Jeff Hammoud on Starting Fresh and Brand Identity

Rivian Design VP Jeff Hammoud on Starting Fresh and Brand Identity

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