RoE Is More Important Than RoI (Here's Why)
Update: 2024-09-30
Description
Marketing is expected to deliver a positive RoI.
And that's difficult for a ton of different reasons.
But before worrying about RoI...
First you need to fix your RoE.
Here's why - and how.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director. <a href="https://m.timparkin.com/
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