In this episode, we’re having a roadside chat with Stephanie Stuckey, CEO of Stuckey’s Corporation, who shares the journey of revitalizing the company her grandfather, W.S. “Sylvester” Stuckey, Sr., founded in 1937. 

Part of Americana, Stuckey’s and its iconic teal roof stores became popular stops for travelers to find a clean and convenient place to fill up their cars, grab a quick bite to eat, and even purchase souvenirs. 

After decades of robust growth, the company had some ownership changes, then in 2019, Stephanie says she had a “crazy and unexpected” opportunity to buy the family’s business. 

What you’ll learn in this episode 

• The value of “shoe leather learning,” which Stephanie says is “getting out and walking the streets and understanding your customer.”  
• Ways to blend a “legacy brand” while remaining fresh and relevant.
• When it’s time to pivot the business model.
• Adversity can make a company stronger.
• How to use authentic storytelling to expand a company’s brand and boost social media engagement. 

Join us next time as we continue to promote South Georgia as a great place to live, work, play, and visit.

Thanks to our sponsor Smalltown Broadcasting and WDDQ, home of the Scott James Matheson Show, where you can listen to live from 6 a.m. to 9 a.m., Monday through Friday on Talk 92.1 http://talk921.com/ or through the TuneIn app https://tunein.com/radio/Talk-921

South Georgia Insider is produced by Spencer Van Horn, Smalltown Broadcasting. 

Mentioned Links:

South Georgia PRSA

Society for Commercial Archeology