DiscoverBright & EarlyRob Fitzpatrick: Conducting Better Customer Interviews with "The Mom Test"
Rob Fitzpatrick: Conducting Better Customer Interviews with "The Mom Test"

Rob Fitzpatrick: Conducting Better Customer Interviews with "The Mom Test"

Update: 2019-09-11
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Rob is the author of The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you. He and I talk about common mistakes people make when conducting customers interviews and how to avoid them.
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Rob Fitzpatrick: Conducting Better Customer Interviews with "The Mom Test"

Rob Fitzpatrick: Conducting Better Customer Interviews with "The Mom Test"

Brian Rhea