Rob Law: Fighting copycat products
Description
Rob Law MBE is the mastermind behind Trunki, the ultimate ride-on suitcase sensation for kids. Rob's ride on the entrepreneurial roller coaster has taken him from the jaws of rejection on BBC Dragons’ Den in 2006 to leading a squad that's completely redefined the world of kiddo travel gear. Since then, he’s been on fire crafting innovative solutions that are like magic wands for families on the move.
Since Trunki (Magmatic) rolled onto the scene in May 2006, over 4 million of these sweet suitcases have zoomed their way to more than 100 countries. Parents the world over have forked over a whopping $200 million to hop on the Trunki bandwagon. But skyrocketing to popularity comes at a price–Trunki’s design was copied by another brand. The dispute ended up in court, and things didn’t quite go Rob’s way.
On this episode of Sound Advice: Entrepreneurs Unfiltered, Rob lifts the lid on how to protect your product, and what it’s like to have copycats come after your design, take it to court, and end up on the wrong side of the verdict.
United States
