Rock Your Role: Creating an Experience Employees and Customers Cheer For [RR 1066]
Update: 2025-11-18
Description
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Recorded Live at ASTA 2025, keynote speaker Jim Knight dives into leadership and organizational culture through his signature “edutainment” style—a high-energy blend of music, education, and hospitality. Knight is a professional speaker, writer, and former Head of Training and Development for over two decades at Hard Rock International, which he calls one of the "greatest cultures in the history of culture." Jim stresses that the most important responsibility of any leader is hiring the right person. Too often, leaders get distracted by product, pricing, or aesthetics, while the true differentiator is the human element. He recommends evaluating candidates through the Three C’s:
Leaders who fail to make employees feel seen, heard, and appreciated, he warns, will continue to struggle with turnover. Jim Knight, a renowned keynote speaker, author, and training and development expert, teaches organizations of all sizes how to attain their own “rock star” status. https://www.knightspeaker.com/https://astausa.org/pages/asta-expo Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Follow on Twitter: https://twitter.com/RResultsBiz
- Competence – Can they do the job?
- Character – Are they kind, respectful, and easy to work with?
- Culture Fit – Do their values align with the organization?
Leaders who fail to make employees feel seen, heard, and appreciated, he warns, will continue to struggle with turnover. Jim Knight, a renowned keynote speaker, author, and training and development expert, teaches organizations of all sizes how to attain their own “rock star” status. https://www.knightspeaker.com/https://astausa.org/pages/asta-expo Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Follow on Twitter: https://twitter.com/RResultsBiz
Comments
In Channel

![Rock Your Role: Creating an Experience Employees and Customers Cheer For [RR 1066] Rock Your Role: Creating an Experience Employees and Customers Cheer For [RR 1066]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/31ef019998846b82d13896c0f13ce76c.jpg)
![Train the Trainer: Building an Industry Boot Camp for Automotive Educators [THA 459] Train the Trainer: Building an Industry Boot Camp for Automotive Educators [THA 459]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/56b04d5d0c7dd4dd0ec54892077e9d61.jpg)
![Helping People Do Life in Auto Repair [RR 1065] Helping People Do Life in Auto Repair [RR 1065]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/883ae5879c9bb6b2868a14b6c451d6d4.jpg)
![The Everyday Educator: How Leaders Reinforce Learning [THA 458] The Everyday Educator: How Leaders Reinforce Learning [THA 458]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ec697e39e1b4ac0100a89a09f0eb6705.jpg)
![Stress, the Struggle, and the Resilience: A Guide for Leaders [RR 1064] Stress, the Struggle, and the Resilience: A Guide for Leaders [RR 1064]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b1efd47424e29bc7da793dcff6c8c8bd.jpg)
![Google Endorsed: Leveraging Local Service Ads (LSAs) to Differentiate Your Shop [THA 457] Google Endorsed: Leveraging Local Service Ads (LSAs) to Differentiate Your Shop [THA 457]](https://s3.castbox.fm/c0/7b/56/46268309f65a56b9222262d6dc266a2da2_scaled_v1_400.jpg)
![Feelings Don’t Fix Cars: Action Over Emotion in Shop Leadership [RR 1063] Feelings Don’t Fix Cars: Action Over Emotion in Shop Leadership [RR 1063]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/6711ab7a35ba8d5b12be5f837890d1a8.jpg)
![Walking the Talk: Why Auto Coaches Are Buying Shops Again [THA 456] Walking the Talk: Why Auto Coaches Are Buying Shops Again [THA 456]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/2890e16e9268eb363ead0165fc9c002e.jpg)
![A Professional Face Lift: Why the Automotive Generalist Model is Broken [RR 1062] A Professional Face Lift: Why the Automotive Generalist Model is Broken [RR 1062]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/99ee4da6c18140c91a7dd40085edd91a.jpg)
![From Alignment Dilemma to ADAS Center: Say Yes When Everyone Else Says No [THA 455] From Alignment Dilemma to ADAS Center: Say Yes When Everyone Else Says No [THA 455]](https://s3.castbox.fm/74/86/8e/f7f4847901ebe828626610fe65f0c2d4c5_scaled_v1_400.jpg)
![Do We Need A License To Calibrate Vehicles: The Professionalism Gap [RR 1061] Do We Need A License To Calibrate Vehicles: The Professionalism Gap [RR 1061]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/febc580d2dc69f23b01ccab87e42a476.jpg)
![Auto Repair Business SWOT: Strengths, Weaknesses, Opportunities, and Threats [THA 454] Auto Repair Business SWOT: Strengths, Weaknesses, Opportunities, and Threats [THA 454]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/32db34165b812ed6fee2e83097f2043e.jpg)
![Building an Essential Skilled Automotive Career [RR 1060] Building an Essential Skilled Automotive Career [RR 1060]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/acdaf8b10caa934519d8f46625d33045.jpg)
![The Karen Cooper Foundation: Bringing Christmas to Shelter Dogs [THA 453] The Karen Cooper Foundation: Bringing Christmas to Shelter Dogs [THA 453]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/87c8f0fe6416ea1a5f821e9b550095c2.jpg)
![AAPEX 2025: The Aftermarket Trade Show Reimagined [RR 1059] AAPEX 2025: The Aftermarket Trade Show Reimagined [RR 1059]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/697917ab0badf8fdaefaeb8ddeaaec3e.jpg)
![The Silent Profit Killer: Inconsistent Processes [THA 452] The Silent Profit Killer: Inconsistent Processes [THA 452]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/2ee6b196a99f2e75ef29bc6e0e0d48ec.jpg)
![2025 Voice of the Technician Survey: Addressing Industry Pain Points [RR 1058] 2025 Voice of the Technician Survey: Addressing Industry Pain Points [RR 1058]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/a3d76ffb9b3c06334a63081c2507a7f5.jpg)
![Business By The Numbers: Insights Into Auto Shop Benchmarks [THA 451] Business By The Numbers: Insights Into Auto Shop Benchmarks [THA 451]](https://s3.castbox.fm/05/28/7e/118b405d161fb5d7874508dadcdeee3e83_scaled_v1_400.jpg)
![Process Engineering: Six Sigma for Auto Shop Efficiency and Growth [RR 1057] Process Engineering: Six Sigma for Auto Shop Efficiency and Growth [RR 1057]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/211e567564b269305090596961dd5d3d.jpg)
![Recruiter's Playbook: Overcoming Ghosting and Hiring Roadblocks [THA 450] Recruiter's Playbook: Overcoming Ghosting and Hiring Roadblocks [THA 450]](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/d5a677a4cb069d3570673411b4b7e415.jpg)


