In this episode of Supplement Source, host Jeff Ventura sits down with Verdure Sciences CEO Ajay Patel and Sustainability Coordinator Isabella Bucklew to explore what it means to create high-quality botanical ingredients with integrity, transparency, and long-term vision.

With nearly three decades in the dietary supplement industry, Verdure has built a globally respected portfolio by committing to Ayurvedic tradition, rigorous science, and on-the-ground sustainability efforts. Ajay shares how Verdure’s internal audit teams, customer partnerships, and deep regulatory alignment power both innovation and accountability. Isabella highlights the company’s “Integration” sustainability framework—including fair wages, farmer education, and lifecycle analysis—to ensure Verdure’s supply chains are not only traceable, but ethical.

Whether you’re in product development, sourcing, or simply curious about where trusted botanical ingredients come from, this episode is a must-listen.

About the Council for Responsible Nutrition (CRN)
The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 180 dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Follow us on Twitter @CRN_Supplements and LinkedIn.