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In this episode of Jimmy's Jobs, Rory Sutherland, one of the most original thinkers in business, joins the show to discuss the probabilistic nature of business, why businesses fail, and the critical role of marketing. They delve into the evolving landscape of advertising, the psychology of successful marketing, and why big ideas need effective marketing to change behavior. Rory reflects on his career, shares insights on hiring, and explores how video calling is revolutionizing business. They also touch upon economic growth, the future of transportation, and the underestimated value of diverse thinking in problem-solving. Whether you're interested in behavioral science, business strategy, or marketing, this conversation offers a wealth of knowledge and fresh perspectives.

00:00 Intro

01:31 When we met in 2016

02:40 Jaguar Rebrand

05:00 Hiring Weirdos

07:19 Pointless qualifications

13:02 The UK vs US

16:00 Why Zoom made work easy

23:12 Why everyone has Silver Cars

28:30 Make Busses great again

30:33 Marketing in Politics

31:42 Youtube politicians

33:18 The Evolution of Advertising

35:08 Becoming a TikTok star

41:23 Trump, Trump, Trump

46:46 Caviar vs KFC

52:27 Uni vs Online courses

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Credits:

Host / Exec Producer: Jimmy McLoughlin OBE

Producer: Sunny Winter

Editor: Sunny Winter

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