DiscoverEconTalkRory Sutherland on Alchemy
Rory Sutherland on Alchemy

Rory Sutherland on Alchemy

Update: 2019-11-1113
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Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.
Comments (2)

Gary Haase

Definitely in the Top 5 for 2019.

Nov 11th
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Rory Sutherland on Alchemy

Rory Sutherland on Alchemy

EconTalk: Russ Roberts