Summary

• Introduction and Background of JaeKush Kush 

 ◦ Mattsuuii introduces the show, "Mattsuui's Hip Hop Talk Shop Shop Two," and welcomes ThaReall JaeKush from Chicago, Illinois.

 ◦ JaeKush shares his background, mentioning his Muslim name, Zahir and his upbringing on the south side of Chicago in the Roseland community (Wild100s).

 ◦ JaeKush discusses his age, turning 30 soon, and his early exposure to music, starting in fifth grade due to his surroundings and experiences.

 ◦ JaeKush talks about his conversion to Islam and the impact of violence, drugs, and losing family members on his music.

• Mattsuuii"s Music Background and Show Purpose 

 ◦ Mattsuuii shares his extensive music background, including being published with BMI as a professional songwriter at nine, and his degrees in music production and sound engineering.

 ◦ Mattsuuii explains the purpose of the show, which is to find and showcase talented artists who need to be heard.

 ◦ The main topic of the show is the difference between rap and hip hop, with JaeKush defining rap as more for entertainment and hip hop as a storytelling form.

 ◦ Mattsuuii emphasizes the importance of creative freedom and the ability to evoke emotions in hip hop, calling himself a "Picasso with a ballpoint pen."

• Defining Real Artistry and Storytelling 

 ◦ JaeKush and Mattsuuii discuss the definition of a real artist, with JaeKush stating that an artist should paint a picture with their words.

 ◦ Mattsuuii shares his approach to storytelling, mentioning songs like "It's a Tragedy" and "Shadows Don't Last," and his use of complex vocabulary and metaphors.

 ◦ JaeKush agrees with Mattsuuii's approach and discusses the challenge of not cursing in music, praising Mattsuuii's talent for doing so.

 ◦ The conversation touches on the importance of authenticity in music, with JaeKush speaking from personal experiences and Mattsuuii emphasizing the need for relatable stories.

• Independent vs. Major Labels

 ◦ Mattsuuii asks JaeKush about his preference for signing with an independent label or a major label.

 ◦ JaeKush expresses a preference for independent labels, citing the lack of control and the multiple levels of command in major labels.

 ◦ Mattsuuii shares the success story of Russ, an independent artist who owned his masters and built a successful career without a major label.

 ◦ The discussion includes the benefits of independent labels, such as creative control and better care for artists.

• Merchandise and Collaboration 

 ◦ JaeKush mentions his partnership with a personal camera man and their clothing line, which includes music and camera-related items.

 ◦ Mattsuuii offers to connect JaeKush with a professional who can provide affordable merchandise, including shirts and beanies.

 ◦ JaeKush expresses interest in obtaining 100-200 shirts and hoodies for his merchandise.

 ◦ Mattsuuii and JaeKush discuss potential collaboration, with JaeKush mentioning his upcoming project, "The Voice of Roseland" (Wild100s) and Mattsuuii offering to send beats for JaeKush to use.

• Playing JaeKush's Music

 ◦ Mattsuuii plays JaeKush's song, "Roseland's Most Wanted," (Wild100s) and asks JaeKush about the project it comes from.

 ◦ JaeKush mentions his first project and his upcoming project, "The Voice of Rose," (Wild100s) which is expected to release around the end of November or early December.

 ◦ Mattsuuii shares his own music background, mentioning his projects like "Money Over Matter" and "One Blow K.O.."

 ◦ The conversation includes plans for future collaboration, with JaeKush expressing interest in working with Mattsuuii and shooting a music video.

• Closing Remarks and Shoutouts 

 ◦ Mattsuuii offers JaeKush two free beats and encourages him to pick one or two for potential collaboration.

 ◦ JaeKush expresses gratitude and mentions his responsibilities, promising to check out the beats later.

 ◦ Mattsuuii and JaeKush exchange shoutouts, with JaeKush shouting out the Chicago area and his community, and Mattsuuii shouting out God, music, and the listeners.

 ◦ The episode concludes with Mattsuuii thanking JaeKush for joining the show and expressing excitement for future collaboration.