Rufus AI Boosts Amazon's Black Friday Sales
Update: 2025-12-01
Description
Amazons AI chatbot, Rufus, significantly boosted Black Friday sales, with shopping sessions leading to purchases surging by 100% on the AI-assisted sessions. Rufuss influence was further highlighted by a 75% increase in purchases from AI-assisted sessions compared to the previous day. This trend aligns with a broader shift towards AI for holiday shopping, as Adobe Analytics reports an over 800% year-over-year increase in retail site traffic from AI services on Black Friday. Despite the AI boost, higher prices may have also contributed to the record $11.8 billion in Black Friday spending.
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