Abbey Naylor, communications, and media expert, shares her journey from HR and recruitment to founding Bold Mood, focusing on personal branding and LinkedIn strategies.

• Transition to Personal Branding: Abbey discusses her career shift and the motivation behind her focus on LinkedIn for personal branding.
• LinkedIn Strategies: Insights on how to effectively use LinkedIn beyond job searching, emphasising authentic engagement and value-driven content.
• Building a Powerful Personal Brand: Abbey offers tips for personal storytelling, engaging with new connections, and the strategic use of video content on LinkedIn.
• The Role of Authenticity: Importance of being genuine in your interactions and content creation on LinkedIn.
• LinkedIn as a Creator Platform: Discussion on LinkedIn's evolution into a space for creators and how users can leverage this for personal and professional growth.
• Practical Tips for Listeners: Challenge for listeners to engage with five new people on LinkedIn daily for three months to build meaningful connections and enhance their personal brand.
• Closing Thoughts: The power of consistency in personal branding and the long-term benefits of building a network on LinkedIn.

Hosts: Monica Walmsley and Josh Lawlor dive deep into the nuances of personal branding with Abbey, extracting actionable advice for listeners looking to enhance their presence on LinkedIn.

For more insights and to connect with Abbey Naylor, visit www.boldmood.com.au and follow her on LinkedIn.

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